As part of the initial analysis to assess the community’s concerns and expectations, Dakota Communications developed and conducted a series of focus groups to ascertain the project scope and key messaging points. Through our initial studies, we developed key project messages to help understand how best to present the project to the community at large. Our outreach efforts and community education initiatives helped garner overwhelming support for the project from a multitude of residents, businesses, and neighborhood councils.
Dakota Communications reached out to approximately 63,000 residents in the communities surrounding the project through direct mail, email blasts, polling, and representative focus groups. In addition, Dakota Communications organized public meetings and presentations to help the community better understand the project and garner neighborhood support for the development. As part of these public presentations, Dakota Communications took technical drawings and plans of the project and made them more accessible and understandable by the local residents and the community at large.
Public presentations and collateral helped communicate programmatic and aesthetic project elements to community residents not familiar with design or development nuances. Dakota Communications helped garner overwhelming support for the project from a multitude of stakeholders including residents, businesses, community groups, and neighborhood councils. Pre-paid response cards from our direct mail pieces garnered response rates well above 5%, which is significantly higher than the typical 1%-2% response rate typical of direct mail.