First AME Church (FAME), the oldest black congregation in Los Angeles, has a rich history of community service that includes educational outreach, housing and homeowner assistance, and economic development. FAME engaged Dakota Communications to develop a comprehensive marketing, public relations and media campaign to highlight church initiatives and maximize community and elected official support for the church. Dakota Communications met and exceeded FAME's exposure through press events, opinion editorials, letters to the editor, public affairs radio and television interviews, brochure and newsletter development, outdoor advertisement, and paid television and radio ads. In addition to ongoing outreach for FAME, Dakota Communications generated national and local news coverage during the 10 and 15 year anniversary of the Los Angeles Riots.