After being immediately and categorically rejected by the community, AltaMed Health Care Service retained Dakota Communications to create a strategic outreach program to garner broad-based support for their planned senior health care center in Watts.  Against great odds, Dakota Communications built significant community support for AltaMed through a targeted grassroots outreach effort.  By facilitating meetings with key community/opinion leaders, meeting face-to-face with Watts residents, and creating a public education program which included direct mail, support cards, and media outreach, Dakota Communications was able to build significant community support for the project within the community and win unanimous approval from the Zoning Administrator.  Dakota accomplished this by arranging meetings between AltaMed and key community/opinion leaders, and by setting up a strategic communications and public education program which included direct mail, support card solicitation and ethnic media outreach via editorial meetings, story development and paid advertising.  A number of community meetings were also organized and held to further reach out to, and educate, the public about AltaMed and the proposed senior center. 

Dakota Communications was able to successfully accomplish and surpass the Statement of Work through an intimate and keen knowledge of the South Los Angeles community, the manner in which to reach out to the community, and the ability to bridge the communication divide between the client and Watts’ residents.  By giving special focus to community and opinion leaders in the community of Watts, Dakota Communications was able to produce a genuine grassroots program that ensured a clear and concise understanding of AltaMed and their plans for the community of Watts.  Dakota communications was able to garner resounding support for the senior care center from residents as well as elected officials